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July 17.2025
3 Minutes Read

Benita Riagbayire's Journey: From Dog Blogger to Tech Unicorn Marketer

Stylized portrait illustrating Benita Riagbayire's tech marketing journey

From Dog Blogger to Tech Unicorn: The Inspiring Journey of Benita Riagbayire

In a world awash with "fake it until you make it" advice, Benita Riagbayire's candid approach to career advancement stands out. At just 24 years old, this law graduate from Lagos has carved out an impressive niche in the tech marketing sector, transcending her humble beginnings as a dog blogger. As she navigated the challenging waters of securing a position at Oyster HR, a global payroll unicorn, Riagbayire had to face the realities of a role that demanded more technical know-how than her previous experiences had prepared her for.

Core Values: Honesty Over Bluster

Riagbayire's tale underlines a crucial lesson for aspiring professionals: honesty can indeed be the best policy. Despite being well-qualified with accolades, she opted for transparency during her interview. Acknowledging her need for further learning, she was offered a junior role at Oyster HR, which allowed her to grow into the position rather than being overwhelmed by it. "I’ve worked my entire life to become a global talent," she reveals, emphasizing the satisfaction of financial independence that the role provides her in a world where many struggle to make ends meet.

Harnessing the Pandemic: A Shift Towards Tech

The pandemic presented an unexpected crossroads for many, including Riagbayire. With academic pursuits halted due to ASUU strikes and the broader global crisis, she decided to delve into the tech field, initially aspiring to be a software engineer. The thought of switching to programming was fueled by the prospect of higher salaries compared to marketing roles. Yet, as she explored HTML and CSS, she discovered a lack of passion for coding.

A Whimsical Start: The Dog Blogging Gig

In a quirky turn of events, Riagbayire found her break in the form of a freelance gig focused on dog breeds. Writing about Lhasas, Shih Tzus, and Rottweilers became her introduction to digital marketing, even as she earned a modest income of ₦15,000 ($9.8) monthly. This role not only sparked her interest in SEO but also laid the foundation for her current marketing prowess. From writing blogs about dog breeds, she transitioned into more complex marketing roles—and the rest is history.

The Role of Continuous Learning in Career Advancement

Benita's journey underscores the importance of continuous learning in today’s job market. As industries evolve, so do the skills required to thrive within them. Her commitment to bolstering her knowledge base, especially in technical areas, not only facilitated her transition into tech marketing but also equipped her with tools to excel in a fast-paced environment. Prospective job seekers can take a page from her book by prioritizing skill acquisition tailored to industry demands.

Future Aspirations: What Lies Ahead for Benita?

Looking ahead, Riagbayire embodies the potential that lies in embracing change and pursuing one's passion. Her narrative inspires us to reflect on our paths and consider the value of adaptability. As she continues to grow within the tech landscape, her contributions could reshape insights into marketing strategies that resonate with diverse audiences in this digital age.

Concluding Thoughts

Benita Riagbayire's evolution from a simple dog blogger to a tech unicorn marketer emphasizes key career lessons: the value of honesty in interviews, the importance of continual learning, and the unexpected opportunities that can arise during challenging times. As the tech industry continues to expand, her story serves as a testament to what is possible with resilience and creativity.

Innovation

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