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June 03.2025
3 Minutes Read

How Ella Zhang Achieved 10 Million Users in Just One Year

Focused woman strategizing on business growth for 10 million users in just one year.

How a Rough Start Led to 10 Million Users

In the fast-paced realm of technology and startup culture, timing can often be the difference between success and failure. Ella Zhang, the founder and CEO of CRY AI, showcases how a humble beginning can explode into massive success within a year. With over 10 million downloads and the same figure in annual revenue, her journey reveals foundational insights for aspiring entrepreneurs.

In 'How I Hit 10M Users in Just 1 Year', Ella Zhang shares insights into her rapid success, prompting us to dive deeper into her journey and key takeaways for aspiring entrepreneurs.

Face-to-Face Innovation: Connecting with Users

One vital lesson Zhang learned during her time at Apple was the significance of directly engaging with users. In a world that prefers the anonymity of online surveys, she advocates for in-person conversations. Users often don’t articulate their needs in a survey, leading to a mismatch between expectations and deliverables. By conducting intimate interviews, Zhang could uncover essential needs, leading to better products. As she notes, ‘You really need to understand people's pain points to create a great product.’

Rough Products Can Yield Rich Results: The Importance of Launching Early

Despite admitting that their first product was “rough,” Zhang emphasizes that getting a minimum viable product to market quickly can be more beneficial than delaying launch for perfection. In today’s AI-driven era, where technology and user preferences evolve rapidly, waiting might mean losing relevance. This perspective encourages tech creators to prioritize user needs over flashy design, focusing on practical results instead.

A Pivot Story: Finding Value in Customer Interactions

Initially, Zhang’s company struggled with understanding its user base and their needs. A shift came after engaging with over 300 users, where she discovered many were curious but lacked real needs for her product, ZMO.ai. This essential feedback prompted a pivot to focus on marketers—those who genuinely sought solutions for content creation.

The Power Dynamics of Influencer Marketing

One substantial insight from Zhang's success was creating a synergy between influencers and brands on her platform, Creati. By fostering a community where influencers contributed templates and content, both sides benefited. Brands gained effective marketing strategies while influencers gained visibility and opportunities. This unique approach not only provided value across the board but also resulted in a self-sustaining model that promoted virality.

Navigating Change: Adaptability in the AI Era

Zhang emphasizes that building in the AI landscape demands rapid adaptability. Unlike traditional product development, where changes can be infrequent, the speed of innovation in AI means that founders must constantly learn and evolve. For entrepreneurs venturing into the tech scene, understanding the pivotal balance between developing a strong product and remaining adaptable to changing trends is crucial.

The Future of Marketing in a Digital Landscape

As content creation moves increasingly online, the demands for engaging material are higher than ever. Zhang believes that businesses must address this gap by employing effective tools that cater to dynamic online audiences. The need for engaging video content, which is accessible through platforms like Creati, asserts the importance of preparing for the future of marketing—one where videos dominate over text.

Conclusion: Lessons from a Remarkable Journey

Ella Zhang's journey of launching Creati is not only inspirational but educational for anyone interested in tech entrepreneurship. Her focus on user feedback, adaptability, and the importance of community in marketing offers fundamental lessons. Aspiring tech founders should remember: successful products often stem from understanding what users truly need, not just what is trendy in the moment.

Voices in Tech

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