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June 03.2025
3 Minutes Read

How Ella Zhang Achieved 10 Million Users in Just One Year

Focused woman strategizing on business growth for 10 million users in just one year.

How a Rough Start Led to 10 Million Users

In the fast-paced realm of technology and startup culture, timing can often be the difference between success and failure. Ella Zhang, the founder and CEO of CRY AI, showcases how a humble beginning can explode into massive success within a year. With over 10 million downloads and the same figure in annual revenue, her journey reveals foundational insights for aspiring entrepreneurs.

In 'How I Hit 10M Users in Just 1 Year', Ella Zhang shares insights into her rapid success, prompting us to dive deeper into her journey and key takeaways for aspiring entrepreneurs.

Face-to-Face Innovation: Connecting with Users

One vital lesson Zhang learned during her time at Apple was the significance of directly engaging with users. In a world that prefers the anonymity of online surveys, she advocates for in-person conversations. Users often don’t articulate their needs in a survey, leading to a mismatch between expectations and deliverables. By conducting intimate interviews, Zhang could uncover essential needs, leading to better products. As she notes, ‘You really need to understand people's pain points to create a great product.’

Rough Products Can Yield Rich Results: The Importance of Launching Early

Despite admitting that their first product was “rough,” Zhang emphasizes that getting a minimum viable product to market quickly can be more beneficial than delaying launch for perfection. In today’s AI-driven era, where technology and user preferences evolve rapidly, waiting might mean losing relevance. This perspective encourages tech creators to prioritize user needs over flashy design, focusing on practical results instead.

A Pivot Story: Finding Value in Customer Interactions

Initially, Zhang’s company struggled with understanding its user base and their needs. A shift came after engaging with over 300 users, where she discovered many were curious but lacked real needs for her product, ZMO.ai. This essential feedback prompted a pivot to focus on marketers—those who genuinely sought solutions for content creation.

The Power Dynamics of Influencer Marketing

One substantial insight from Zhang's success was creating a synergy between influencers and brands on her platform, Creati. By fostering a community where influencers contributed templates and content, both sides benefited. Brands gained effective marketing strategies while influencers gained visibility and opportunities. This unique approach not only provided value across the board but also resulted in a self-sustaining model that promoted virality.

Navigating Change: Adaptability in the AI Era

Zhang emphasizes that building in the AI landscape demands rapid adaptability. Unlike traditional product development, where changes can be infrequent, the speed of innovation in AI means that founders must constantly learn and evolve. For entrepreneurs venturing into the tech scene, understanding the pivotal balance between developing a strong product and remaining adaptable to changing trends is crucial.

The Future of Marketing in a Digital Landscape

As content creation moves increasingly online, the demands for engaging material are higher than ever. Zhang believes that businesses must address this gap by employing effective tools that cater to dynamic online audiences. The need for engaging video content, which is accessible through platforms like Creati, asserts the importance of preparing for the future of marketing—one where videos dominate over text.

Conclusion: Lessons from a Remarkable Journey

Ella Zhang's journey of launching Creati is not only inspirational but educational for anyone interested in tech entrepreneurship. Her focus on user feedback, adaptability, and the importance of community in marketing offers fundamental lessons. Aspiring tech founders should remember: successful products often stem from understanding what users truly need, not just what is trendy in the moment.

Voices in Tech

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07.10.2025

How the KISS x The Summer I Turned Pretty Collection Captures Pop Culture Trends

Update Unveiling the KISS x The Summer I Turned Pretty Nail and Lash Collection In an exciting cross-over between beauty and pop culture, KISS has launched a limited edition collection of nails and lashes inspired by the hit Amazon series The Summer I Turned Pretty. This collaboration underscores how interconnected beauty trends are with current television shows and social phenomena, reflecting a broader shift towards subtle yet impactful expressions of fandom. Redefining Fan Expression Through Beauty The beauty industry has witnessed a transformation over the past decade. Where once expressing love for a show meant donning a branded t-shirt or merchandise, now fans have the opportunity to incorporate their favorite stories into their everyday aesthetics in more understated and sophisticated ways. This shift towards minimalism and “quiet luxury” has influenced how consumers interact with products, creating demand for items that resonate with their viewing habits. Details of the Collection The KISS collection features a variety of press-on nails and pre-glued lash options, designed to evoke the romantic, nostalgic essence of The Summer I Turned Pretty. The lashes include four distinct styles—Demi Whispy, Demi Edgy, Demi Natural, and Demi Bold—each capturing different facets of beauty and glamour. These pre-glued clusters are not only waterproof but are designed for durability, lasting up to five days and bundled with a storage case and stickers for added convenience. The Impact of Pop Culture on Beauty Trends KISS’s Global Marketing Director, Kristin Giarrusso, describes this collection as a “love letter to summer and self-expression.” Such partnerships are vital, as they provide beauty and wellness professionals with insights into consumer desires, potentially guiding retail strategies and marketing approaches. By aligning products with popular narratives, brands can foster deeper connections with their audience, enhancing the overall customer experience. Encouraging Conversations with Clients For beauty professionals, awareness of these trending collaborations can open new channels of engagement with clients. Asking clients about what they have recently watched on television may yield insights into emerging beauty trends they are interested in. This knowledge not only aids in product recommendations but also helps build rapport through shared interests. Future Trends in Beauty Collaborations As the lines between pop culture and personal beauty continue to blur, we can anticipate more innovative partnerships like that of KISS and The Summer I Turned Pretty. Future collections might include further collaborations with other popular series, bringing seasonal themes to life in new and creative ways. This trend highlights the importance for beauty brands to remain attuned to cultural movements and consumer preferences, ensuring they can pivot their offerings to maintain relevance in the fast-paced beauty landscape. Conclusion In a world increasingly shaped by influences from media and entertainment, the KISS x The Summer I Turned Pretty collection stands as a testament to the dynamic relationship between beauty trends and popular culture. As consumers seek ways to express their favorite narratives, brands that adapt to these cultural currents are more likely to thrive. For beauty professionals, taking the time to discuss these influences with clients could not only enhance service but also foster lasting relationships built on shared passions.

07.09.2025

Navigating Your 20s in the AI Era: Career Insights for Young Innovators

Update Is This the Last Chance to Get Rich in Tech? With the rise of artificial intelligence (AI), many young adults are questioning their career paths and the relevance of traditional college majors. In the lively discussion captured in the video titled How to Spend Your 20s in the AI Era, the panelists dive deep into these pressing themes, exploring concerns of job stability and the changing landscape of tech careers.In the video How to Spend Your 20s in the AI Era, the discussion dives into the evolving job market shaped by artificial intelligence, prompting a deeper look at how young people can navigate their futures. Understanding the Landscape of AI Careers The uncertainty surrounding job security in tech, especially for computer science graduates, is palpable. A startling statistic from the New York Federal Reserve reveals that, as of February, computer science majors faced a 6.1% unemployment rate, higher than their counterparts in less conventional fields like art history, which boasted only a 3% unemployment rate. This reality leads to a critical examination: is pursuing a career in programming still the safest path? Redefining Success Beyond Credentials As the panel debated whether obtaining a degree still holds its value, they highlighted a crucial point: AI is increasingly good at performing tasks traditionally done by entry-level programmers. In a world where employers may soon prefer AI over human workers for reliable tasks, students are urged to consider what skills they need to develop that will differentiate them from machines. Today's competitive job market reflects a significant shift from prioritizing credentials to valuing practical experience and problem-solving skills. The once steadfast assumption that a college degree guarantees job security is now being challenged, suggesting a need for more hands-on learning experiences. The Role of Curiosity and Agency in Careers An emerging theme from the discussion is the importance of personal agency. The panelists encouraged students not to confine themselves within the structured expectations of traditional education. Instead, they argued for a proactive approach—students should take initiative, seeking real-world experiences and engaging deep curiosity in their fields. For those contemplating their futures, especially in AI, taking the time to work on independent projects is invaluable. Students are encouraged to explore niche areas, as building excitement and expertise around unique domains can lead to significant opportunities. By diving deep into areas that interest them, they can carve out their own paths, ultimately contributing to the innovative landscape of technology. Reevaluating Traditional Paths: To Drop Out or Not? As discussions of dropping out of college in favor of pursuing startups arise, advice for aspiring entrepreneurs falls squarely on personal motivation rather than fear of missing out. Rushing into startup culture without careful consideration may lead to regrettable decisions. The panelists emphasized the need for students to assess their own interests and readiness before making such pivotal life decisions. They highlighted that successful drops from college to the labor market often stem from a genuine desire to innovate rather than simply following trends. For some, experiencing diverse fields such as research or corporate roles might help solidify their choices, while others may find their passions ignited once introduced to the coding and entrepreneurial space. Building A Future in the Age of AI The conversation closed with optimism regarding the potential of young innovators. The opportunity to build businesses that solve real-world problems is now at an all-time high, driven by the rapid development of AI technology. As industries evolve, the demand for unique and creative approaches continues to grow, making this an exciting time to enter the tech landscape. In conclusion, young people facing the uncertainties of their 20s amid the AI revolution must keep six key points in mind: 1) Stay curious and proactive about learning, 2) Diversify experiences to discover personal passions, 3) Build niche knowledge to differentiate from competitors, 4) Understand the landscape of AI and its implications, 5) Assess the value of credentials vs. tangible experience, and 6) Pursue paths aligned with individual aspirations rather than societal expectations. The future is bright for those willing to embrace change, adapt, and innovate in a world increasingly driven by artificial intelligence.

07.09.2025

Discover How Embracing Fear Can Lead to Personal Growth

Update Embracing Fear: A Catalyst for Change Fear is often viewed as a negative emotion to avoid, but it can also serve as a powerful motivator. The concept of loving fear may sound paradoxical, yet it holds significant potential for personal growth and transformation. In exploring this alternative perspective, we uncover how fear can become a catalyst for positive change rather than a hindrance.In Learn to enjoy FEAR, the conversation urges us to reconsider how we perceive fear. It highlights that by facing what scares us, we not only develop a lasting resilience but also unlock creative potentials and opportunities that can elevate our lives. Understanding Why We Fear Before we can embrace fear, it’s essential to understand its roots. Fear acts as a protective mechanism, designed to keep us from harm. However, it can also limit our potential by instilling a paralyzing sense of doubt. Recognizing our fears—whether they're about failure, rejection, or the unknown—is the first step in leveraging them as tools for growth. The Benefits of Enjoying Fear Learning to enjoy fear can lead to numerous benefits. When we face our fears head-on, we cultivate resilience and adaptability. This proactive approach not only boosts our confidence but also aids in developing skills that are crucial for success. Moreover, enjoying fear can foster creativity and innovation, as it pushes us to explore uncharted territories. Innovative Approaches to Redefining Fear Several techniques can help reframe our relationship with fear. For instance, exposure therapy encourages gradual exposure to fear-inducing situations, allowing individuals to progressively build their tolerance. Additionally, mindfulness practices can help us observe our fears without judgment. This creates distance from the overwhelming emotions they often elicit. Real-Life Examples: Fear Gives Wings to Innovation Take the world of technology, for instance. Many entrepreneurs have faced fears of failure when launching new products or services. However, some of the most groundbreaking innovations emerged from individuals who chose to see their fear as a challenge rather than a roadblock. Companies like Apple and Tesla embraced the fear of the unknown, ultimately leading to revolutionary changes in their industries. Turning Fear into Action: Steps to Take Managing fear involves taking actionable steps. Start with small challenges, such as public speaking or participating in a new activity. Break these tasks down into manageable segments to gradually desensitize your fears. It’s also essential to celebrate small victories, reinforcing the understanding that fear can lead to positive outcomes. Embracing Fear as a Form of Empowerment As we foster our relationship with fear, it’s important to remember that it’s a natural part of the human experience. Fear can be an extraordinary teacher, as it guides us toward discovering our passions and potential. Embracing fear empowers us to seek out new opportunities and challenges, ultimately leading to personal enrichment. Fear in the Context of Modern Society In today’s rapidly changing world, fear manifests in numerous forms—from technological advancements that challenge our comfort zones to social expectations. Acknowledging these feelings is critical as we navigate our everyday lives. By reframing fear as a stepping stone rather than an obstacle, we can build a more resilient, forward-thinking society. In Learn to enjoy FEAR, the conversation urges us to reconsider how we perceive fear. It highlights that by facing what scares us, we not only develop a lasting resilience but also unlock creative potentials and opportunities that can elevate our lives.

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